Let’s Talk About Direct Selling

Direct selling refers to the $30 billion industry in which products are sold away from a fixed, brick and mortar store. The benefits to the consumer are obvious, but the benefits to the seller are what we are concerned with presently. So let’s take a look at some of the benefits of being a part of a direct selling company.

Robert Proctor Multisoft

Direct selling and be rewarding and fun (photo: Getty Images)

Firstly, there is usually a low cost of entry. Opening your own business is an extremely expensive and risky venture. You can invest your entire life savings into a store and have it all crumble around you. There are taxes, utilities, fees and a million other ways that a store front will drain cash. Beyond the intense financial commitment, what if no one comes in? That leads us to the next benefit of direct selling.

By selling directly to the customer, away from a physical store, you are bring the product to them. Let’s think about this from the buyer’s perspective. You walk into a store and see hundreds or even thousands of products all along the walls and aisle. Often, the sales person working doesn’t really have the expertise to discuss specifics about products. It’s not even their fault, really. Who could keep track of a thousands of different pieces of merchandise? With direct selling, you can concentrate on the core products your company is selling and bring them directly to the consumer.

Another benefit of a direct selling strategy is you can establish your own hours. If you want to take a day off to go visit family, you don’t have to check with anyone to make sure it’s OK. You get to choose how much or how little time you want to invest into your career as a direct seller. Granted, the more you put in, the more you will get out, but it is nice to not have to answer to anyone about what you did last Tuesday.

These are just a few reasons why direct selling is a great fit for many Americans. It is certainly true that you need motivation and desire, but the tools to success are right in front of you. All you need is a good company to work with and a product you believe in. The rest is up to you!