Direct Selling’s Economic Footprint Keeps Expanding

On June 1st, the Direct Selling Association held it’s annual 2015 meeting regarding the impact and performance of direct sales companies around the country and how they affect the US economy as a whole. Once again, the impact that MLM and direct sales companies have on the economy has continued to expand, proving that these are vital parts of the US economy. The meeting was full of good news, especially in regards to the fact that the direct selling business continues to grow both in terms of profit numbers as well as the number of individuals who are involved in either selling or buying products.

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An infographic from explaining the most recent DSA meeting

One of the most important numbers released pertains to the volume of retail sales. The volume of retail sales from direct selling companies rose 5.5% from 2013 to 2014 to $34.47 billion. Not only that, but the number of people involved on both sides of direct selling also drastically increased. After an increase of 8.3% between 2013 and 2014, the number of people involved in direct sales has broken 18 million. This is easily the highest amount of people to ever be involved in the direct sales business and it goes to show that the industry is growing and becoming more and more important to both sellers and consumers around the country.

During his speech to the audience, Joseph N. Mariano, the Direct Selling Association’s (DSA) president, reiterated just how important direct selling is to a wide variety of Americans, regardless of background and education. Young parents, military spouses, retirees, and students are just some of the population groups that rely on direct selling to make ends meet and enjoy an improved quality of life. Along with the numbers regarding sales and individuals involved, the DSA also released the top 20 direct sales companies of the year, including names like Herbalife, Amway, and USANA Health Sciences, Inc (who’s founder recently became a billionaire after stock prices soared). Direct selling companies have continuously been on the rise in recent years and this most recent annual meeting just goes to show that they continue to be a vital force in the American economy. They provide jobs and commercial opportunities for people who may not have the time or energy for a full-time, sit-down job and allows them to add to the economic growth of our country. If the current trend continues, I can only see bright things in the future for both multi level marketing and direct sales.

If you’d like to read more, the link is here.

DSA 2012 Global Statistics announcement:

WFDSA/USDSA 2012 Global Direct Selling Statistics Announcement from Direct Selling Association on Vimeo.