The Importance of Empathy in Network Marketing

Network marketing and direct selling are both booming both in the United States as well as across the world. As more and more people begin to take these opportunities seriously, it’s important to realize one of the most important parts of making sure your multilevel marketing business is as effective as possible. Empathy is important in most aspects of our lives when but it comes to direct selling and network marketing, empathy is what can separate you from the pack and make you a top seller in your region.empathy

Why is empathy so important when engaging with your network to sell? The simple answer is relationships. Actually, the complicated answer isn’t very complicated and again, boils down to relationships. The fact is that empathy helps build and strengthen relationships while allowing you to connect with your customer and understand both them and their needs. When you approach them with this knowledge and have established that you know what you’re talking about, that you know them, and that you know what they’re facing, it makes you a trusted figure and allows you to sell your product more easily and effectively. Even if you end up unable to sell anything, the relationship that you’re creating can pay dividends in the future due to either sales further down the line or referrals to new clients who you haven’t approached yet.

By working to incorporate a feeling of empathy with your clients as a main cornerstone of your marketing plan, you will be able to easily increase customer loyalty and customer appreciation. Both of these can be directly translated into increased sales and will allow you to continue to grow your network. There’s a chance that you’ll even be able to recruit some new distributors under you if things go well. People who have used and gained from your product and experienced the comfort of mind that you provide have the very real possibility to turn into your most popular and prosperous sales people. With people like that in your corner, your distribution will continue to grow and remain strong, allowing you to help more people and continue to grow your business and brand!

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Social Network Marketing is the Future

Network marketing is becoming more and more of a hot topic when it comes to business and finding ways to supplement income in these times. Social networks and social media are becoming bigger and more important parts of our lives every day that passes. Seeing as how social media brings people from all around the world, from different societies and professions, together in one common place, it makes sense that the entrepreneurial within us are using these networks to tap future buyers and sellers for their network marketing companies. The smartest people are already tapping into their social networks and finding huge returns. Are you going to join them in this renaissance?SocialMedia_Marketing

There are currently over 800 social media networks, including mobile and digital platforms, and each one is a treasure trove of contacts and ideas. As social networks keep growing, multi-level marketers and direct sellers will continue to use these networks to their advantage — they are good for both recruiting new sellers as well as advertising your products and selling them themselves. Within the next 4 years, social media is only going to pick up in importance and popularity, meaning that getting in earlier rather than later is only going to help in the long run.

As of now, the top social media sites include Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr, and Twitter. Almost all of these (aside from more professional ones like LinkedIn) can be tailored for incredibly effective social network marketing and direct selling. Through the use of targeted ads and leveraging the connections that you already have, you can find scores of people willing to buy what you’re selling, as well as people who will be interested in your business and might be willing to join in with you. As these social networks begin to orient more and more towards commercial pursuits, this will only continue.

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China’s Direct Selling Market is Growing

China is a complicated country with a complicated identity crisis that it’s currently facing. While the country waves the flag of communism and socialism at home and abroad, those who have been know that this isn’t truly the case on the ground. As it turns out, China is a country of consumers and consumption. It is easily one of the most capitalist countries in the world and because of this, it is perfect for direct selling and multi-level marketing. People in China are encountering wealth they’ve never experienced before and they want to buy things. Add to this that families are very close, and you have a country full of willing and able buyers and sellers.china-641112_640

Over the past decade, China has seen a boom in direct selling companies. Tax revenue from these companies has hit over 30 billion Yuan ($4.7 billion), according to the Ministry of Commerce, and it will simply continue to grow as more and more money flows into the country. As of now, China has 71 direct selling companies that are employing over 2.8 million people and both numbers are growing rapidly. Everything is being sold from cosmetics to medical supplies and as the economy and country continues to grow, it only makes sense that these sorts of direct selling companies will grow as well.

In 2014, direct selling alone paid 5.7 billion Yuan in taxes and had revenues reaching 25.1 billion Yuan. This speaks not only to the success of the network marketing plan and the Chinese desire to sell, but also to the Chinese desire to buy and better their own lives. Due to this explosion in direct selling and multi-level marketing, the Chinese Ministry of Commerce has announced that it is going to strengthen its supervision over this market so that consumption can be increased and more people can find employment in these companies. With the added safeguards of governmental supervision making sure practices aren’t corrupt and are following the law, it can only be assumed that network marketing and direct selling are simply going to continue to increase.

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Direct Selling Has Huge Potential in India

India is a country that poised on the edge of massive growth, both in terms of population and in terms of economics and GDP. Actually, India has already been booming and if this path continues, it doesn’t seem as though it will stop any time soon. The population is young and hungry and looking to change both their situations as well as the situation of their country and their families. Because of all of these circumstances, India is an almost perfect place to start a direct selling business and, as seen in recent news, the direct selling companies that exist there have been doing incredibly well for themselves and their associates.

A recent report from KPMG, one of the largest tax and auditing services in the world, goes far to show just how much potential direct selling has in the Indian market place and economy. The report says that the direct selling and multi level marketing industry has the potential to become a 645 billion rupee industry by the end of 2025. Not only is this a huge number with the potential to help the Indian economy grow on a more localized level, it’s also a market that has continued potential for further and further growth.

Indian culture is very community and family oriented. With a population that is growing quickly and a culture that is so focused on people close to you, direct selling is a fantastic way to make money for yourself and your family while working together towards a common goal. While the KPMG report doesn’t go any further than 2025, it’s easy to assume that the more the Indian population grows, the more potential direct selling and multi level marketing have to improve the lives of thousand, if not millions, of Indians and their family and friends. While all of this remains speculation and has to be seen before official decisions can be made, this might be the perfect time for people who are ok with risk to get involved in the Indian direct selling market.

If you’d like to read more, the link is here.

For Direct Sellers, More Emails Means More Money

Emails are a tricky business, especially when it comes to business. As many people involved with both direct marketing and multi level marketing know from personal experience, spam emails can inspire feelings ranging from rage to disgust to resignation. Even sellers know how obnoxious unwanted emails can be; after all, they’re people just like everyone else. However not all emails are unwanted and many people can speak from personal experience about how emails can offer things that you never even knew you wanted. Hence, emails can be both good and bade. They are a double edged knife that needed to be treated carefully so that they can be used effectively without crossing into the realm of annoyance.robert proctor multisoft, robert proctor, florida, multisoft

A recent study by Return Path, a company focusing on email analytics and helping businesses, shows that most MLM and direct selling marketers are erring on the side of caution when it comes to the number of emails they are sending in the effort to move products and produce more business. Return Path looked at over 600,000 email users and found some interesting information about both the people who complain the most as well as the people who buy the most. It turns out, that they are one and the same. The people who complain the most about emails to do with selling and sales are also the ones who read the most emails and, ironically enough, buy the most from these emails. This means that the most vocal opponents of this form of direct selling are also some of the best customers.

The study found that most people say that 5 emails a week from a single marketer regarding marketing and products are ok with them. While that seems like a lot of emails to most, the study shows that this is the most you can send to maximize your sales while minimizing how annoying people see you or your business. This is great news for everyone out there involved with direct selling and multi level marketing who were wondering what the prime number of emails to send is. Now that you know, go ahead and send those emails!

If you’d like to read more, the link is here.

Direct Selling’s Economic Footprint Keeps Expanding

On June 1st, the Direct Selling Association held it’s annual 2015 meeting regarding the impact and performance of direct sales companies around the country and how they affect the US economy as a whole. Once again, the impact that MLM and direct sales companies have on the economy has continued to expand, proving that these are vital parts of the US economy. The meeting was full of good news, especially in regards to the fact that the direct selling business continues to grow both in terms of profit numbers as well as the number of individuals who are involved in either selling or buying products.

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An infographic from explaining the most recent DSA meeting

One of the most important numbers released pertains to the volume of retail sales. The volume of retail sales from direct selling companies rose 5.5% from 2013 to 2014 to $34.47 billion. Not only that, but the number of people involved on both sides of direct selling also drastically increased. After an increase of 8.3% between 2013 and 2014, the number of people involved in direct sales has broken 18 million. This is easily the highest amount of people to ever be involved in the direct sales business and it goes to show that the industry is growing and becoming more and more important to both sellers and consumers around the country.

During his speech to the audience, Joseph N. Mariano, the Direct Selling Association’s (DSA) president, reiterated just how important direct selling is to a wide variety of Americans, regardless of background and education. Young parents, military spouses, retirees, and students are just some of the population groups that rely on direct selling to make ends meet and enjoy an improved quality of life. Along with the numbers regarding sales and individuals involved, the DSA also released the top 20 direct sales companies of the year, including names like Herbalife, Amway, and USANA Health Sciences, Inc (who’s founder recently became a billionaire after stock prices soared). Direct selling companies have continuously been on the rise in recent years and this most recent annual meeting just goes to show that they continue to be a vital force in the American economy. They provide jobs and commercial opportunities for people who may not have the time or energy for a full-time, sit-down job and allows them to add to the economic growth of our country. If the current trend continues, I can only see bright things in the future for both multi level marketing and direct sales.

If you’d like to read more, the link is here.

DSA 2012 Global Statistics announcement:

WFDSA/USDSA 2012 Global Direct Selling Statistics Announcement from Direct Selling Association on Vimeo.

How to Know if Self-Employment is Right for You

The perks of being self-employed are certainly enticing. While it comes with financial security risks, it is everybody’s dream to be their own boss. Many people daydream about quitting their job and making that leap to self-employment for countless reasons. It could be an incompetent boss, coworkers that you cannot stand, frustration of not having your ideas or a annoyance with the status quo. Whatever the case may be, you know that you are ready for change.

Although self-employment is not for everybody, there are clear similarities between those that have been successful at doing something on their own. If any of these characteristics sound like your personality, then maybe it is time you stop daydreaming and finally make the leap to self-employment.

  1. You want flexibility in your schedule – Everybody wants a more flexible schedule, but the person cut out for self-employment is the one who understands that a flexible schedule will also usually mean a longer work day. There are tradeoffs between a typical workday and what you will get as a self-employed worker. While you have the option to take an afternoon off on a nice day, you will probably not be able to take a long vacation anymore. As a self-starter, you can make your own schedule. But it is important to remember, that time not working is time not paid. You must be able to appreciate this and be willing to embrace it in order to make it on your own.
  2. You want more control over your ideas/ leader – If you are a born leader who is a control freak with a Type-A personality, then you probably cannot stand having to run every idea past your boss before proceeding. However, as a self-employed person, you make the rules and you call the shots. If you are comfortable making decisions and can hold yourself accountable then self-employment will certainly sound better than than a normal job.

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    Is self-employment right for you? (Photo: Getty Images)

  3. You have a passion for what you do – If you want to make it on your own then it is important to have passion for what you are doing. When you care about the work you are doing and truly enjoy it, work will not feel like work. The self-employed thrive on the eagerness and vigor of their own work. If you do not have the passion, you will most likely burn out and become discouraged.
  4. You have a support system – While being self-employed gives you the freedom from your boss and substandard co-workers, working alone can become lonely. It is important to have friends and family that you can turn to for advice and help. Your support system needs to people that support your decision to be self-employed and will encourage you to stick with your plan, especially when you start to doubt yourself.
  5. You have self discipline – If you are going to succeed at self employment, then you are the type of person that does not need anyone else to tell you what to do. You not only take initiative but you are eager to get something done. This involves effective time management, proactiveness and an ability to say no to distractions. If you screw around and avoid doing work, then you will not be successful and you will not get paid. You need self discipline.
  6. You are resourceful – As your own boss you will be responsible for all areas of a typical business. This includes sales, finances, taxes, legal issues, accounting and various problems that could arise. You need to be able to juggle multiple tasks efficiently and you should be enthusiastic about taking on all of this responsibility. A successful self-employed person needs to have the ability to think for themselves and solve problems on their own.

MLM Software Wizard

MLM Software Wizard from Robert Proctor Multisoft.

Let’s Talk About Direct Selling

Direct selling refers to the $30 billion industry in which products are sold away from a fixed, brick and mortar store. The benefits to the consumer are obvious, but the benefits to the seller are what we are concerned with presently. So let’s take a look at some of the benefits of being a part of a direct selling company.

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Direct selling and be rewarding and fun (photo: Getty Images)

Firstly, there is usually a low cost of entry. Opening your own business is an extremely expensive and risky venture. You can invest your entire life savings into a store and have it all crumble around you. There are taxes, utilities, fees and a million other ways that a store front will drain cash. Beyond the intense financial commitment, what if no one comes in? That leads us to the next benefit of direct selling.

By selling directly to the customer, away from a physical store, you are bring the product to them. Let’s think about this from the buyer’s perspective. You walk into a store and see hundreds or even thousands of products all along the walls and aisle. Often, the sales person working doesn’t really have the expertise to discuss specifics about products. It’s not even their fault, really. Who could keep track of a thousands of different pieces of merchandise? With direct selling, you can concentrate on the core products your company is selling and bring them directly to the consumer.

Another benefit of a direct selling strategy is you can establish your own hours. If you want to take a day off to go visit family, you don’t have to check with anyone to make sure it’s OK. You get to choose how much or how little time you want to invest into your career as a direct seller. Granted, the more you put in, the more you will get out, but it is nice to not have to answer to anyone about what you did last Tuesday.

These are just a few reasons why direct selling is a great fit for many Americans. It is certainly true that you need motivation and desire, but the tools to success are right in front of you. All you need is a good company to work with and a product you believe in. The rest is up to you!