For Direct Sellers, More Emails Means More Money

Emails are a tricky business, especially when it comes to business. As many people involved with both direct marketing and multi level marketing know from personal experience, spam emails can inspire feelings ranging from rage to disgust to resignation. Even sellers know how obnoxious unwanted emails can be; after all, they’re people just like everyone else. However not all emails are unwanted and many people can speak from personal experience about how emails can offer things that you never even knew you wanted. Hence, emails can be both good and bade. They are a double edged knife that needed to be treated carefully so that they can be used effectively without crossing into the realm of annoyance.robert proctor multisoft, robert proctor, florida, multisoft

A recent study by Return Path, a company focusing on email analytics and helping businesses, shows that most MLM and direct selling marketers are erring on the side of caution when it comes to the number of emails they are sending in the effort to move products and produce more business. Return Path looked at over 600,000 email users and found some interesting information about both the people who complain the most as well as the people who buy the most. It turns out, that they are one and the same. The people who complain the most about emails to do with selling and sales are also the ones who read the most emails and, ironically enough, buy the most from these emails. This means that the most vocal opponents of this form of direct selling are also some of the best customers.

The study found that most people say that 5 emails a week from a single marketer regarding marketing and products are ok with them. While that seems like a lot of emails to most, the study shows that this is the most you can send to maximize your sales while minimizing how annoying people see you or your business. This is great news for everyone out there involved with direct selling and multi level marketing who were wondering what the prime number of emails to send is. Now that you know, go ahead and send those emails!

If you’d like to read more, the link is here.